In 1998, the "FastLane" program was launched with 6 Ford Dealers in Ontario to test Ford's entry into the "no appointment repair" market. In order to launch the concept, An introduction package including a video of testimonials and findings from the pilot program, was sent to over 600 Ford dealers across Canada. There are now 40 FastLane dealerships as of Spring 2001 and the number is growing.
Kel Schwab
practical consulting
In 1998, the "FastLane" program was launched with 6 Ford Dealers in Ontario to test Ford's entry into the "no appointment repair" market. In order to launch the concept, An introduction package including a video of testimonials and findings from the pilot program, was sent to over 600 Ford dealers across Canada. There are now 40 FastLane dealerships as of Spring 2001 and the number is growing.